The not-all-about-business blog
THE MENTALITY OF SELF MADE BILLIONAIRES

"People need to understand ... we can not take a breath. We have competitors that want to take the food off our table. We have an economy that has 9% unemployment. And Starbucks coffee company is not something you have to have. It's a discretionary purchase. And so a mentality you need, in a business today, Starbucks or otherwise, to build sustainable success, enduring success, is you have to eradicate the human behaviour of relaxing. The human behaviour of feeling like we have won. 


And what I have said in the last two years of Starbucks is there's no celebration. There's no victory lap. We haven't done squat."




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